Resume
Experience
Frasers Group (via Lab Digital) (Utrecht, NL)
- Refactored Feature Flag system to use Vercel's Flags SDK
- Implemented serverside Optimizely product recommendations
- Implemented Customer Membership area on the multi-tenant platform
MR MARVIS (Amsterdam, NL)
- Implemented the redesigned navigation and category pages, enhancing usability and user engagement.
- Implemented Algolia-powered search and category pages, improving content discovery and conversion rates.
- Built a real-time data pipeline linking Sanity CMS with Algolia, ensuring consistent and up-to-date website content.
- Prototyped an AI-driven size guide to recommend clothing sizes based on user measurements, boosting conversion rates.
- Mentored mid-level and junior developers.
Freelance AI Engineer
I leverage over 13 years of experience in technology and AI development to lead the creation and implementation of innovative Generative AI solutions. My focus is on automating processes and enhancing efficiency for diverse industries, offering clients cutting-edge, custom AI solutions that transform their business operations and drive significant efficiencies.
Tech Lead @ Māia (Rotterdam, NL)
- Shipped the first major versions of a scalable and white label insurance platform. Built in Typescript, Next.js + React, Redux + RTK-query and Tailwind CSS + Framer Motion which is used by hundreds of customers.
- Improved operational efficiency with the first version of an AI-based claim handler to collect and analyze insurance claims.
- Established rigorous QA practices using Jest and React Testing Library for Unit Tests + Integration Tests and Cypress for End-To-End tests, ensuring a dependable and high-performing platform.
- Integrated GA4 and GTM to enhance marketing strategies and elevate user engagement.
- Mentored a platform team of designers, lowcode developers and frontend developers, translating strategic goals into actionable features and fostering an innovative culture.
Fullstack Engineer @ ROUTINELY (Amsterdam, NL)
- Led the migration from Javascript to Typescript, strategically enhancing scalability and operational efficiency for future growth.
- Ensured the long-term viability of the platform by implementing a more robust and scalable architecture with the latest Next.js + React and Tailwind CSS.
Managing Director @ Incentro (Utrecht, NL)
- Led a dynamic team of 35 professionals all working in technology/consultancy, sales, and project management, playing a pivotal role in driving organizational success and fostering innovation.
- Developed and executed a recruitment strategy, collaborating with recruitment agencies to attract talent.
- Successfully grew the workforce, aligning recruitment efforts with organizational goals.
- Served as a Field Manager, cultivating personal and professional growth among team members through targeted coaching, performance reviews, and engaging team-building activities.
- Nurtured a collaborative and high-performing team culture, contributing to overall organizational success.
- Managed customer relations across a diverse spectrum from scale-ups to enterprises, delivering tailored services including staffing solutions and project definition.
- Supported customer expansion by providing strategic solutions, contributing to long-term client satisfaction.
- Engaged in Technical Partner Management with Google Cloud, setting and achieving key performance targets, such as technology certifications.
(Managing) Consultant @ Incentro (Utrecht, NL)
- Successfully engaged with diverse end-customers, including Philips, Canon, Gemeente Amsterdam, Irdeto, Gemeente Den Haag, Erasmus Universiteit Rotterdam, VUmc, BookSpot/ECI, Aegon, ZonMw and created strong relationships and understanding their unique requirements.
- Served as a front-end consultant, optimizing user experiences and enhancing interface functionalities for various end-customers.
- Configured and implemented Google Search Appliance, integrating APIs within websites, portals, CMS, and DMS systems.
- Played a pivotal supporting role in (pre)sales activities by crafting impactful demos and PoCs.
- Delivered compelling technical presentations, converting leads into satisfied customers and contributing to successful sales outcomes.
Education
Generative AI @ Google Cloud
Generative AI @ Microsoft
Sales Management @ Nyenrode Business University
Entrepeneurship Masterclass @ Erasmus Universitity Rotterdam
Senior Consultancy Skills @ At Present
Business Information Management (minor) @ Hogeschool Utrecht
Informatics (bachelor) @ Windesheim Flevoland
Skills
I have 12+ years of experience in various development- and leadership roles. These are the skills and experiences I have gained so far.

Skills
- Artificial IntelligenceGenerative AI engineering and implementation
- Web development(Greenfield) platform development and feature development
- IT ConsultingAdvisement on IT tools and strategies
Experience
- 🤖 AI ToolsOpenAI, Gemini, Claude3, LangChain, LlamaIndex, Firebase Genkit, Azure OpenAI Service
- 🧑💻 FrameworksNext.js, React, Angular, NestJS, Express, Flask, FastAPI
- 💻 LanguagesTypescript, Node.js, Python
- 📜 DatabasesPostgreSQL, Redis, Firestore, MongoDB